Laura Redman with Core Property Capital Named a 10 to Watch

November 6, 2023 | By: CRE Insight Journal

Laura Redman, Property Manager with Core Property Capital in Atlanta, Georgia, has been selected by CRE Insight Journal as one of the 10 to Watch in commercial real estate. The CRE Insight Journal 10 to Watch program recognizes the commercial real estate industry’s top early career professionals and showcases how emerging professionals are shaping the real estate industry through a variety of career pathways.

Industry Leading Management

At Core Property Capital, Redman is responsible for the day-to-day operation of 7000 Central Park, a 450,000 square foot Class A office building in the Central Perimeter submarket of Atlanta, Georgia. There, she introduced and implemented streamlined operational protocols, resulting in reduction of operating expenses, while maintaining high-quality service standards. Additionally, the preventative maintenance plan she implemented has prolonged asset life, enhanced overall property functionality, and enhanced the tenant experience. She also leads a high-performance team and fosters a culture of excellence, collaboration, and professional development.

“By forming strong, trusting bonds with my team and allied partners, I have created an efficient, hardworking, and joyful culture that is crucial to each team member’s quality of life and overall asset health.” Redman said. “Through implementing sustainable practices, I have lowered my building’s carbon footprint and surpassed sustainability targets set both by Core Property Capital and the real estate industry.”

Redman has also exhibited strong financial skills through capital project management, budgeting, financial forecasting, and building sound financial processes for the management and operation of 7000 Central Park.

She also keeps a focus on continually improving the tenant experience, championing environmental sustainability efforts, ensuring professional development opportunities for her team, and ensuring the safety and security of the property she manages. These efforts resulted in 7000 Central Park receiving The Outstanding Building of the Year (TOBY) Award in the 250,000 to 499,999 square feet category from the Building Owners and Managers Association of Georgia (BOMA Georgia) in 2023.

“Property security and risk management is of the upmost importance, and with the assistance of our 24/7/365 onsite security, I have implemented strategic policies to protect our tenants and the asset meticulously.” Redman said. “Tenant retention is another item that is at the top of my list of crucial areas of concern, and because of this, I have established a marketing program filled with interactive activities, amenities, and tenant appreciation events that sets our building apart from the rest.”

In addition to her role at 7000 Central Park, Redman has spearheaded tenant experience improvements, community outreach programs, and charitable involvement across Core Property Capital’s 8 million square foot portfolio.

Redman is also active in BOMA Georgia, where she serves as Vice Chair of the Emerging Professionals Resource Group, and as a member of the Community Service Committee and Southern Region Conference Education Task Force. She was also recently elected to serve as a member of the BOMA Georgia Board of Directors for the 2024-2025 term.

With a passion for continual learning, Redman also earned an Inclusive Leadership Certificate from BOMA Georgia in 2022.

Impacting the Community

Redman has always been passionate about serving her community, and she has led her team and company in this endeavor.

“Involvement in local, non-profit organizations has always been a personal passion of mine, and when I joined the Core Property Capital team, they greeted my ideas of community involvement with open arms.” Redman said. “I have established and currently oversee Core Property Capital’s charity division in which we partner with and support local organizations. Each year in November, our entire office portfolio holds Thanks-GIVING drives in support of the Atlanta Children’s Shelter’s Holiday House. The ACS Holiday House collects donations of toys, clothes, books, and bicycles to host a shopping environment for struggling parents where they can ‘shop’ entirely free of charge. Over the past two years, Core Property Capital has donated over 600 gifts to Holiday House. In addition to participating in the ACS Holiday House, Core Property Capital’s charity division has held drives for ACS classroom wish lists, general supplies, uniforms, housing needs, and snack packs, resulting in over 1000 additional donations.”

Redman is also involved in other charitable organizations, including The Atlanta Mission: My Sister’s House, Hashtag Lunchbag, The Grocery Spot, and FreeFridge99/ATLFreeFridge.

Entering the Industry

“Five years ago, I was completely unsure of which direction I should travel, and then I stumbled into my first administrative position for a small commercial real estate company,” Redman said. “I quickly saw the infinite possibilities for my future and fell into a rhythm of learning, growing, and falling in love with the industry. I advocate for this profession and industry as often as I can to anyone in any stage of life. If you have a passion for teamwork, growth, education, hands-on work, and would like a prosperous and satisfying career, head to commercial real estate.”

Prior to joining Core Property Capital, Redman served as an Assistant Property Manager for Branch Properties in Atlanta from 2019 to 2021. With Branch Properties, she acted as the primary contact for approximately 350 tenants across a 1.5 million square foot grocery anchored shopping center portfolio of 14 properties across the Southeastern United States. She assisted in numerous aspects of tenant management from account audits to enhancing the tenant experience, and she provided vital support to the day-to-day operations of the portfolio.

Entering the CRE industry has had a large impact on Redman’s life, both personally and professionally, and, with this, she remains focused on serving the community inside and outside of her role in commercial real estate.

“Not only are there ample job opportunities that are teeming with growth, but the charitable division of any company can make a tremendous difference,” Redman said. “Holding drives, showcasing local non-profits, and having team volunteer days may not seem like it’s changing the world, but imagine if everyone did just a little. Imagine how much could be accomplished.”

Environmental sustainability is another focus for Redman.

“The commercial real estate industry is doing amazing things by integrating carbon footprint reducing policies and sustainable practices. These policies and practices are only made stronger by the technological advancements that are available and the strong push for ESG initiatives by tenants, building owners, allied partners, and management.”

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