Overhauling A Commercial Building’s Conference Center: Guidelines to Upgrading Spaces for Success

June 9, 2025 | By: Jamal Davis
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Today’s working environment requires a standout conference center that leaves a lasting impression. As businesses continue to evolve, so do the spaces where important discussions, collaborations, and decisions take place. The conference center is a key area within any commercial building, serving as the heart of meetings and corporate events. For a commercial building, a conference center is not just a physical space; it is a powerful tool that influences productivity, professionalism and innovation. Renovating and redesigning a conference center to meet modern demands can dramatically improve how the building’s tenants are perceived by clients, enhance employee engagement, and foster a culture of effective communication. For employees, an upgraded space promotes a positive, productive environment, encouraging collaboration and innovation. When meetings and presentations are held in a dynamic, technology-equipped venue, it can lead to more efficient discussions and better outcomes. Ultimately, a thoughtfully renovated conference center not only reflects the values of the company but also serves as a catalyst for growth and success in today’s fast-paced corporate real estate industry.

These tips and tricks dive into the vital parts to highlight when renovating a conference center and how to feng shui the space to align with the evolving needs of the commercial real estate industry.

Assess the Current State of the Conference Center

It is not time to call the contractor or the interior designer yet. Take time to consider the existing condition of the conference center. Conduct an in-depth assessment by considering factors such as:

Space Layout and Flow: Are the rooms easily accessible and flexible enough to cater for large gatherings and smaller types of events?

Technological Infrastructure: Is the conference center up to date with audiovisual (AV) equipment, high-speed internet, and seamless connectivity? Is the technology user-friendly for both staff and guests?

Aesthetic Appeal: How does the space look? Does it reflect the company’s brand and values, or even the tenant’s brand and values? An outdated or uninspiring design can deter the focus of an employee, even during the most important meetings.

Comfort and Acoustics: Is the furniture comfortable enough to sit in but firm enough to maintain productivity? Does the room offer good acoustics for clear communication? Poor acoustics can make it difficult to hear presentations, reducing their effectiveness.

Engage key stakeholders such as employees, clients, and event coordinators to gather feedback on their experiences in the current conference center. Use this input to create a well-rounded perspective that helps prioritize areas for improvement and ensure the space meets the needs of all users. This input will help you prioritize areas for improvement.

Redesigning the Layout for Flexibility and Functionality

A quality conference center should be designed with flexibility in mind. Business meetings are diverse in nature, ranging from formal board meetings to collaborative brainstorming sessions to a quiet space for a Microsoft Teams meeting. Redefining the conference room to accommodate different formats is key to maximizing the space’s use.

Modular Furniture: Consider incorporating modular, movable furniture that can be easily reconfigured for various types of events. Chairs, tables and partitions should be lightweight and adaptable to quickly transform the room into a setting suitable for presentations, training sessions or group discussions.

Open vs. Closed Spaces: Balancing open, airy spaces with private, quiet areas is key. The ability to isolate discussions or have private video calls without disruptions can enhance productivity and comfort.

Keep in mind that the flow of traffic within the conference center should promote easy movement, with clear pathways to exits, restrooms, and secondary areas like kitchens or lounges.

Emphasizing Cutting-Edge Technology and AV Solutions

The role of technology in conference spaces has grown exponentially. A modern conference center should integrate cutting-edge audiovisual technology that allows for smooth presentations, video conferencing, and collaboration with remote teams. Here are some critical technological elements to consider when overhauling the space:

Video Conferencing Systems: Invest in high-definition video conferencing technology that allows you to host virtual meetings with remote participants. Platforms such as Zoom, Microsoft Teams, or Google Meet should be fully integrated with large, interactive screens or projectors to ensure seamless communication.

Interactive Whiteboards: Digital whiteboards such as Microsoft Surface Hub or Google Jamboard can replace traditional chalkboards and flipcharts, enabling real-time collaboration and idea-sharing on an interactive display. This adds value for brainstorming sessions and presentations.

Sound and Acoustics: Acoustics are crucial in any conference setting. For example, poor acoustics can lead to muffled or echoing sounds, making it difficult for participants to understand speakers or engage in discussions. This can result in miscommunication, reduced productivity, and frustration among attendees. Invest in soundproofing and high-quality speakers that provide clarity for both in-person and virtual attendees. The ability to hear and be heard without distortion is key to successful meetings.

Incorporating these technologies will not only improve the functionality of the conference center but also help convey a forward-thinking, innovative image to clients and partners.

Ergonomics

Ergonomics is the science of designing and arranging spaces to maximize comfort, efficiency, and safety for users. The comfort of the tenant or guest should never be overlooked. After all, meetings can run for several hours, and comfort plays a significant role in maintaining engagement and productivity. When planning the conference center overhaul, consider the following ergonomic features:

Seating: Invest in adjustable seating and backrests that are essential for ensuring comfort. Consider offering various seating options, from traditional conference chairs to more relaxed, lounge-style seating for creative brainstorming sessions.

Room Temperature and Air Quality: A comfortable temperature and good air circulation are essential for keeping participants alert and focused.

Acoustic Treatments: As mentioned earlier, the acoustics of a room play a major role in comfort. Acoustical panels, carpets, and ceiling baffles can reduce noise distractions and improve sound clarity.

Incorporating Branding and Design Aesthetics

Sometimes it may be the property management company’s branding, and other times it can be the tenant’s company branding, but the physical design of the conference center should be an extension of either the property management brand or the tenant’s brand. When redesigning the conference center, consider the following design elements:

Color Scheme: According to color psychology, blue signifies trust and reliability, while green represents nature and growth. Choose colors that reflect what the space will represent. Bright, energizing colors such as blue or green may stimulate creativity, while more subdued tones like gray or beige can convey professionalism.

Branding: Subtle branding elements such as logo placement, branded furniture, and customized wall art can create a cohesive look and reinforce the company’s identity.

Natural Elements: Adding biophilic design elements, such as plants or natural wood materials, can make the space feel inviting and relaxing. Natural light is another key factor; large windows or skylights that let in sunlight can enhance mood and energy levels.

Artwork and Decorations: Thoughtfully chosen artwork can stimulate conversation and create a positive atmosphere. Incorporating local art or company-specific art can also highlight the building and company’s connection to the community or industry.

The design should strike a balance between aesthetics and functionality, ensuring that the space is not only visually appealing but also practical for various types of meetings and events.

By upgrading the physical space with modern design, advanced technology, and versatile layouts, building owners and managers can create an environment that fosters collaboration, innovation and professionalism. Prioritizing comfort, accessibility and functionality ensures that both employees and clients feel welcomed and engaged. A well-designed, thoughtfully upgraded conference center not only boosts brand image but also supports the organization’s long-term success.

 

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