As the holidays descend in this unprecedented year, it is no secret that they will look a little different. Many commercial real estate professionals are faced with choices concerning holiday decorations, tenant engagement, and providing comfort during a potentially stressful time for people. While every property is different, here are a few ideas to bring holiday joy from a distance.
If the budget allows, snail mail is a great way to show tenants that their property management team is thinking of them. A holiday card or even sending a small trinket is a nice physical reminder that their property management team is still a helpful presence. If sending a physical item is not feasible, a virtual holiday card can also be a fun way to reach out.
Not only can a card be uplifting, but it can also be used to supply useful information about a property’s holiday hours, any protocols that are being put in place for visitors or upcoming events. With many tenants feeling a sense of “digital fatigue,” a physical object in the mail is a great way to cut through the clutter.
The holidays are a time for giving. A charity initiative is a great way to build community through a property and work towards a common goal. This is also an extremely scalable option. From a totally virtual fundraiser or auction to an in-person dog adoption drive, charitable events can be designed around any number of people and level of proximity.
A charity initiative doesn’t have to be monetary. Food and clothing drives allow people to donate in a socially distanced manner on their own time. Be sure to communicate to all tenants the impact that was made after the event, so that they understand their contribution. Not only is this a way to help a good cause near the holidays, but it may serve as an uplifting experience during a time where people feel very inactive.
Just because the annual cookie decorating contest can’t be in person this year, doesn’t mean property managers can’t help their tenants engage in friendly holiday competition. Consider holding a virtual baking or decoration competition. Have tenants submit photos of their baked goods, decorated office, or living space, and conduct an online vote.
This concept can also provide options for a gift exchange. Participants can drop off and pick up items for a secret gift exchange. Afterward, they can get on an organized ZOOM session and share what they received.
While the holidays this year will certainly be different, there are still creative and socially distanced ways to help tenants experience the season.