Senior Vice President of Asset Management Brian Harnetiaux of McCarthy, Cook & Co. shares his insights on the most important skill for a property manager who is new to the industry. At the end of the day, real estate management is about customer service and customer experience.

As Brian puts it, “…I think EQ more than IQ today.”

He shares how the general traits and skill of a property manager can be taught, but you can’t quite teach personality.

“You have to be a people person,” Brian says.