Adele Bayless, general manager for JLL, offers insight how to create your building’s personality. She suggests that building managers recognize what is important to them and to get in touch with their own personality traits. By creating a building personality that aligns with your own, the building will attract like-minded tenants, resulting in a working synergy. If you are social, outgoing person, then your building should be outgoing. If you’re passionate about sustainability, then your building should reflect that.