Four Strategies to Develop Your CRE Career

November 8, 2023 | By: Gabriel Eckert

A career in commercial real estate (CRE) is highly rewarding, both personally and professionally. As the real estate market continues to evolve, there is increasing demand for a wide range of career pathways. If you’re looking to advance your career, here are four strategies you can employ to achieve your goals.

Invest in Education

One of the most effective ways to advance your career is to invest in education, including through seminars, webinars, certificate programs, professional designations, and certifications. The real estate industry is evolving rapidly. Staying up to date with the latest industry trends and best practices is essential. Participating in educational programs provides you with the knowledge and skills to excel in your career and earning certificates, designations, and certifications signifies to others the professional growth you have achieved.

Consider enrolling in courses related to law, leasing and marketing, financial analysis, building maintenance, and other aspects of real estate. Some of the most respected real estate credentials are provided by the Building Owners and Managers Institute (BOMI). With a more than 50-year track record of providing high-quality educational programs, BOMI is the premier international provider of workforce development and educational products in the commercial real estate industry.

Participating in CRE Insight Journal educational programs is another great way to build both soft and technical skills to advance your career.

Develop Strong Communication and Interpersonal Skills

Effective communication and interpersonal skills are paramount in real estate. To advance in your career, focus on improving your ability to communicate clearly, professionally, and empathetically – both verbally and in writing.

Additionally, cultivating strong negotiation skills can be a game-changer in commercial real estate. Whether you are negotiating vendor relationships, leases, contracts, or other agreements, negotiation is a routine part of the job. By honing your negotiation skills, you can ensure that you secure favorable terms while also building strong relationships, which will contribute to your career growth.

Build a Diverse Skill Set

In commercial real estate, versatility is a valuable asset. CRE professionals are often responsible for a wide range of tasks, from financial management to building operations and maintenance oversight and more. To excel in your career, seek to develop a diverse skill set that encompasses both technical and soft skills.

Technical skills may include financial analysis, lease administration, property maintenance, technology proficiency, and more. Soft skills, such as time management, problem-solving, conflict resolution, and emotional intelligence, are equally important in the dynamic CRE industry.

Network and Build Your Reputation

Building a strong professional network is a strategic move that can propel your career forward. Attend industry conferences, join professional organizations, and connect with fellow property managers, real estate professionals, and industry experts. Networking can provide you with valuable insights, job leads, and mentorship opportunities., and connect with other CRE professionals, and industry experts. Networking can provide you with valuable insights, job leads, and mentorship opportunities.

To expand your reach, also consider establishing an online presence through professional social media platforms like LinkedIn. Share your expertise, engage in industry discussions, and connect with professionals in real estate. A strong online presence can help you build your reputation as a knowledgeable and trustworthy professional.

Advancing Your Career

A successful career in commercial real estate requires dedication, continuous learning, and the cultivation of both soft and technical skills. By investing in education, honing your communication and negotiation abilities, building a diverse skill set, and actively networking, you can pave the way for a promising career.


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