Preston Ridge Commons II & 5755 North Point Park, managed by Virtue Investment Group, received the 2025 Excellence in Tenant Care Award from CRE Insight Journal. The award recognizes properties for excellence in tenant care, including health and wellbeing, communications, tenant engagement, and other initiatives that reflect a commitment to supporting and serving tenants. 

With more than 20 years in business and a portfolio of over 200 of over 200 condominium properties across Alpharetta, Roswell, Marietta, and Woodstock, Virtue Investment Group has built a reputation for consistent performance and long-lasting client partnerships. Their work at Preston Ridge Commons II & 5755 North Point Park reflects a culture of service that goes beyond basic management—blending technology, hands-on support, and community engagement into a well-rounded tenant care strategy. 

The property team places a strong focus on being accessible, proactive, and attentive. Digital platforms, such as HappyCo and Buildium, help streamline communication, making it easy for tenants to reach the team and get quick updates. Service requests are handled efficiently by a dedicated maintenance team, and feedback from tenants is regularly gathered to help guide improvements. 

“While technology streamlines our workflow, we believe in maintaining a human connection. Our team follows up with tenants by phone whenever needed and remains available through traditional phone calls for any service requests,” said Rajan Kalidindi, Chairman of Virtue Investment Group. 

“At Virtue Investment Group, we view tenant care as far more than responding to maintenance requests or ensuring rent is paid on time. It begins on the very first day a tenant steps into our property, during the onboarding stage and continues throughout their entire journey with us until they move out,” Rajan said. 

One of the unique aspects of the tenant care strategy at Preston Ridge Commons II & 5755 North Point Park is how the team uses social media. While many firms focus on company news or property updates, Virtue Investment Group takes a different approach: using its digital platforms to shine a spotlight on the people and businesses that make up its tenant community. 

Through regular “tenant spotlight” posts on Instagram, Facebook,  LinkedIn and Twitter (X), the team highlights tenants’ businesses, celebrates their wins, and helps boost their visibility. 

“The idea for the ‘tenant spotlight’ came from our own experience as small business owners. Our company remembers how challenging it was to find the right support and a landlord who truly understood the needs of a growing business. This inspired us to create a platform where we could celebrate our tenants, highlight their achievements, and in a way, help make their business dreams come true,” Rajan said. 

The posts have generated engagement not only among tenants themselves but also from the broader business community—creating new opportunities for collaboration, referrals, and exposure. 

The property saw an 85% tenant lease renewal rate in the first quarter of 2025, a strong indicator of tenant satisfaction and long-term retention. Positive feedback continues to come in from tenants who appreciate the quick response times, consistent communication, and thoughtful gestures that make a difference in their day-to-day experience. 

Additionally, some tenants have reported new leads and increased traffic as a result of their posts being shared across Virtue’s platforms. 

“One of the things we are most proud of when it comes to our tenant community is seeing the growth and success of the businesses we support. Many of our tenants start in shared spaces, and over time, as their businesses flourish, they move into larger offices within our portfolio,” Rajan said. “One memorable example is two sisters who opened their first clinic. They were so impressed by our built-to-suit service that they brought a home-cooked meal and a handwritten note to express their gratitude.” 

At Preston Ridge Commons II & 5755 North Point Park, tenant care is tailored, intentional, and rooted in relationship-building. Virtue Investment Group’s work at the property reflects a broader commitment to helping people feel at home in their place of business—while supporting their success in meaningful ways. 

By pairing high-quality service with innovative tenant engagement, the team has created an environment where tenants feel seen, supported, and part of a larger community.  

“Winning this award is both an honor and a surprise. It is a meaningful recognition of our team’s dedication – not just following a checklist but truly caring for the people and businesses in our spaces,” Rajan said. “For us, this award isn’t just a trophy, it’s proof that our willingness to learn, adapt, and handle everything ourselves is the key to our success and validates the philosophy that drives our team.” 

CRE Insight Journal is the leading, on-demand resource for real estate professionals. It features a rapidly growing collection of real estate industry insight recorded in articles, webinars, publications, and videos. The CRE Insight Journal Excellence Awards program recognizes excellence in companies, people and properties in the CRE industry.  

Announcing Applications for the 2025 10 to Watch Program! CRE Insight Journal 10 to Watch recognizes the real estate industry’s top early career professionals. The awards program tells the stories of how emerging professionals are shaping the real estate industry through a variety of career pathways.  

Applications close on September 25, 2025, and winners will be announced in November 2025. Will you apply? Learn more at https://creinsightjournal.com/ten-to-watch/.  

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