In this video, Building Engines’ Head of Tenant Experience Phil Mobley challenges leaders to consider what creating a better tenant experience truly means. Mobley frames it in terms of concentric circles, expanding from the tenant suite all the way out to the neighborhood. It will be necessary for real estate professionals to consider the physical features, as well as the service and culture experienced at the property. Not all these factors are in the practitioner’s control; however, all must be considered as contributing to the tenant experience.